MIHIKA PAL
Creative Strategist a.ka. Creative Engine Pilot
I build creative systems from scratch — persona frameworks, VOC databanks, hypothesis-based testing engines, and ads that turn ad spend into measurable revenue growth.
View My Work
Certified Creative Strategist · Ad Creative Academy
2M+ USD
cumulative ad spend handled
45%
Improved META ROAS
48.6%
AVG Hook Rate
1000+
Ads Produced
Experience
02
Real Mad Honey
Creative Strategist
2024–2025
Built from zero
Built creative strategy, acquisition systems, and performance content for a fast-growing premium honey brand.
Revenue impact
Scaled content into revenue-driving campaigns across paid social, landing pages, and retention touchpoints.
Rocketship HQ
Creative Strategist
Jul 2023–Jul 2025
Led creative strategy for clients across 50+ DTC, gaming and subscription brands.
Revenue impact
Delivered 1,000+ UGC, static and AI-generated ads.
Built an end-to-end UGC production pipeline
Igloo Media and Node Media
Creative Strategist
2025 (Freelance)
End-to-end creative strategy for multiple DTC clients — competitor research, audience
analysis, concepting, testing frameworks, and creator and designer briefs.
DR Influencer Marketing Agency
Key Account Manager
2021-2023
Managed influencer campaigns and content strategy for 60+ brands including
Domino’s, Swiggy, McDonald’s, and Amazon India. Recovered $25K+ in lost revenue
through campaign optimization.
View Ad Samples
INDUSTRIES
Verticals I’ve Worked In
Health & Wellness
Supplements
Gaming
Subscription
Lifestyle
Beauty
Nutrition
Fitness
INDUSTRIES
Verticals I’ve Worked In
Health & Wellness
Supplements
Gaming
Subscription
Lifestyle
Beauty
Nutrition
Fitness
About
I’m a remote first Senior Creative Strategist with 4+ years building DTC performance creative systems from scratch — from research and persona identification to briefing, production, and analytics.
